We feature all-natural foods and treats for cats and dogs, and we’re here to help you make the healthiest choices for your pet while staying within your budget. We recommend biologically appropriate diets and offer a variety of frozen-raw and freeze-dried raw foods that most closely resemble the ancestral diets of cats and dogs. Because we recognize that feeding raw is not for every pet parent, we also offer several high quality dry and wet food brands that have no artificial colors, fillers, by-products, chemical preservatives, or other nasty stuff. Plus, we carry bone broth, goat’s milk, and other nutritional supplements to give your pet the nutritional boost they need. Don’t forget to check out our expansive selection of natural chews and treats, many of them from Wisconsin producers, your dogs and cats will love them!

Nutrition NerdsPet Food Nutrition Specialist CertificationRaw Dog Food Nutrition Specialist Certification

We tend to geek-out when it comes to pet nutrition! We’ve completed a pet nutrition certification program and continue to research and study pet nutrition to keep up with current information. You can be confident that our recommendations are scientifically backed and based on the latest pet nutrition research. We’ve extensively vetted our natural pet food offerings, and all the food products that we select for our store are meat-based and free of corn, wheat, soy, and by-products. It is our goal to help you find the most biologically appropriate foods for your pet.

Whether you are dealing with a new puppy or kitten, a senior citizen, picky-Pete, a pet suffering from sensitivities, or Fido who needs to lose a few pounds, let us help educate and guide you through your pet diet choices. Our pet food selections include dozens of raw frozen and freeze-dried products, dry kibble, wet and dehydrated choices from our trusted manufacturers. Confused we can help! Looking for something specific, let us know!

Our Feeding Philosophy

We all want to keep our pets healthy and provide them the best diet. To do so, we each have to wade through information from a myriad of sources and then make the best choices within our means. There is not a one-size-fits-all answer! Here is our approach:

  • Feed raw if possible! We believe a well-balanced raw diet is the most biologically appropriate diet for cats and dogs.

  • If a completely raw diet isn’t feasible, consider enhancing your pet’s dry kibble by adding a small element of raw or fresh food. Goat’s milk, freeze-dried toppers, or fresh fruits and veggies are all great choices!

  • If feeding kibble, choose a high-quality brand and avoid products that contain artificial colors, fillers, by-products, or chemical preservatives.

  • Grain-free vs. grain-inclusive food is still up for debate. We think there are healthy options in both categories, and your pet may do better on one or the other. The key is choosing a food that provides high-quality protein derived primarily from meat.

  • Mix it up and keep it interesting! No pet food is perfect, and eating the same meal twice a day for your entire life seems incredibly dull. If your dog’s system tolerates frequent switching, do it! Switch flavors, switch brands, and even consider mixing multiple at once; each will offer a different balance of ingredients and nutrients. Just be careful to watch for weight changes, as it can be easy to overfeed when combining foods.

  • If switching food tends to upset your dog’s tummy, consider that your dog may already have a compromised system that leads to quick upsets. You may want to supplement with a probiotic like goat’s milk, kefir, or plain yogurt to introduce more healthy gut bacteria and a prebiotic with digestive enzymes to help feed those good bacteria.


Our Brands

Raw Food (Frozen)

Our raw frozen diets are designed to mimic a pet’s natural ancestral menu. Raw diets are minimally processed, resulting in higher levels of natural nutrition. High protein and low carbohydrates have customers reporting dramatic changes in their pet’s energy, skin and coat, improved digestion, and smaller pet waste. We’ll be glad to take the time to educate you regarding the aspects of feeding your pet a raw diet.

Freeze-Dried & Dehydrated

With many of the benefits of raw diets, coupled with the convenience of dry, our wide selection of freeze-dried and dehydrated foods are some of the highest quality pet diets available. Adding warm water or goat’s milk to these products allows you to quickly serve some of the most nutritious meals your pet can have.

Dry Food

We research and evaluate ingredients, manufacturer quality, and value of our pet food products. They are meat-based and free of corn, wheat, animal by-products, artificial colors, and chemical preservatives. If your pet has sensitivities or unique dietary needs, we carry and will help you select the most appropriate pet food. If your pet doesn’t like their food or it’s not working for them, bring it back, we only work with manufacturers that guarantee 100% customer satisfaction.

Wet Food

We love the extra moisture our canned products provide. Our brands offer high-quality ingredients and convenient sizes. Looking for toppers to pair with your dry food, we can help. If your pet has dietary restrictions such as low fat or urinary restrictions, let us know, and we’ll find the appropriate products.